CONTINUING EDUCATION & BECOMING A DENTIST
The Impact of COVID
Dr. Smithson shares about the way that COVID impacted his business and how he adjusted to the new reality. Jason shares about the way that cancellations came rolling in early in 2020 and how that led to a complete shutdown for a period of time coupled with an inability to travel for workshops.
Dr. Smithson shares:
"I personally had been very resistant to doing online stuff. I'm my favorite thing to do is live workshops, for sure... My love is live workshops.
"And people had asked me to do webinars. My business partner -- I have a business partner in Scotland, and we do a lot of work together in the UK -- and he tried to get me to do webinars, and I was like, 'I'm not doing that. I don't like the medium. I don't like the fact that I can't see the whites of people's eyes. From a commercial point of view, I thought you know what? It's kind of like giving stuff away.
"So my business partner said to me, 'Look, we got to do something. Let's run a few webinars. And initially, we did them to compensate for the classes that we couldn't run just to keep people interested really. And then he said, 'Maybe we should charge for these.'
"And we did. And actually, what happened is we had the best year we've had in the last 10."
Changes to Continuing Education
As Dennis and Jason discuss, continuing education platforms and options are much more abundant today, and those options are helping dentists have access to so many more opportunities to further their skills.
Dr. Smithson shares, "What we've done is we've taken the webinars we've done, and we recorded them during COVID. For example, with a class IV workshop, our class four class was traditionally that somebody would come to our class and spend the first session, which lasted an hour and a half or two hours, listening to me lecture on the class IV. And then the rest of the session for the rest of the day doing it, hands on.
"And now what we do is we give them the recording a month before the lecture, but also we did some live demos as well and share also a live demo. Then they turn up to the class and just do six to eight hours of hands on. And then we let them keep the recording for a month or two afterwards, just to revise it and ask questions."
As Dennis and Jason discuss, this way of learning works well for dentists and ensures that the hands-on time is productive and effective.
The Journey to Dental School
Dr. Hartlieb asked Dr. Smithson about what led him to dental school. Dr. Smithson shares that he came from a mining town with parents who did not attend higher education.
Through an unlikely series of events, Jason wound up applying for a dental program, and he did well once he arrived at the program. However, he also shared that he often felt out of place amid the other dental students, and it took him a while to settle into the program.
Those experiences in the program taught him resilience that served him well later in his career as a dentist.